Practice Areas

Advertising

KKB has an extensive advertising law practice relating to FDA-regulated products and other consumer products and services. We regularly interpret federal and state advertising law – as well as the decisions of advertising self-regulatory bodies – in order to support clients’ claims with appropriate wording and substantiation. We work closely with experts on consumer perception surveys and scientific substantiation to prepare claims that meet required standards for substantiation. We frequently defend such claims in cases before the FTC, state attorneys general, federal courts and self-regulatory bodies (such as the National Advertising Division, the Children’s Advertising Review Unit, and the Children’s Food and Beverage Advertising Initiative of the Council of Better Business Bureaus).