ADVERTISING AND PROMOTION OF FDA-REGULATED PRODUCTS

KKB has an extensive advertising law practice and provides guidance to clients on the review and substantiation of promotional claims. Our experience includes the following areas:

		Legal standards for advertising applied by FDA, FTC, various State government agencies, and courts under the Lanham Act
		Scientific substantiation of health-related claims and the development of expert support
		Interpretation of claims and the conduct of consumer perception studies
		Disputes with government agencies, including counseling on investigations and the negotiation of consent orders
		Disputes with competitors, including litigation and alternative dispute resolution (e.g., arbitration and cases before the National Advertising Division of the Council of Better Business Bureaus, Inc. and related entities)
		Design of websites, third-party literature, educational symposia, public relations, and other informational materials to reduce regulatory risk under standards governing labeling and advertising